Friday, September 30, 2011

Lancome Presents the Second Annual Genes Day October 21st, 2011

press release
Sept. 30, 2011, 7:35 a.m. EDT

Lancome Presents the Second Annual Genes Day October 21st, 2011

Lancome celebrates the beauty of giving through a partnership with St. Jude Children's Research Hospital®

NEW YORK, Sept. 30, 2011 /PRNewswire via COMTEX/ -- On October 21st, 2011, Lancome invites customers to experience the "Beauty of Giving" by celebrating Genes Day, a one-day national event Lancome began in 2010 to support St. Jude Children's Research Hospital, one of the world's premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases. On this day, Lancome will donate $7 from the sale of every bottle of Genifique Youth Activating Concentrate to St. Jude. (This is in addition to special promotions and events nationwide surrounding Genes Day throughout the month of October.)
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"The partnership between Lancome and St. Jude Children's Research Hospital is a true celebration of the beauty of giving," says Lancome ambassadress Julia Roberts. "I'm honored to be part of the Lancome family as it supports St. Jude's mission of helping children with cancer and other life-threatening diseases."
Lancome, the world's largest luxury beauty brand, pledges to double last year's donation and raise $300,000 to support the lifesaving research and treatment done at St. Jude.
"We're proud to join forces with St. Jude for a second year in a row," says Serge Jureidini, president of Lancome USA. "St. Jude is an organization that shares Lancome's commitment to groundbreaking research and we're committed to supporting the cause for years to come." Jureidini adds that in this second year, it's even more clear that Lancome and St. Jude share many of the same core values, namely their focus on research-led initiatives. "Our partnership," says Jureidini, "only grows stronger."
"Lancome is a partner that, like us, understands the importance and value of research," says Richard C. Shadyac Jr., CEO of ALSAC, the fundraising organization of St. Jude. "Our founder Danny Thomas believed that no child should die in the dawn of life, and the funds raised by Genes Day and other Lancome programs throughout October helps enable us to continue the groundbreaking research that leads to cures for children in communities everywhere."
About St. Jude Children's Research Hospital
St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family's inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, go to and follow St. Jude on and .
About Lancome and Genifique Youth Activating Concentrate
Lancome, founded in Paris in 1935, is the world's largest luxury beauty brand. Its award-winning skincare, makeup and fragrances are sold at 2,000 counters across the U.S. Just as science and research are the cornerstones for St. Jude, they are the driving force behind Lancome skin care. Genifique Youth Activating Concentrate, introduced in 2009, is a shining example of this single-minded focus. The award-winning and best-selling product is the result of 10 years of research and the recipient of seven international patents. It also marks the brand's entry into the area of genes technology as it relates to skin. After extensive clinical testing, Lancome confirmed that in just seven days the Genifique formula enhances the youthful quality of skin and improves skin tone, texture and luminosity. After two months of regular use, Genifique stimulates the production of proteins associated with young skin--this is Lancome research and innovation at its best.
A truly innovative formula, Genifique was the first skincare product to enter the genes territory. And the results speak for themselves: visibly improved tone, texture and luminosity within just seven days. The unique, sleek packaging with the dropper system only adds to its appeal. Fans include "Mad Men" actress Christina Hendricks, Lancome ambassador Julia Roberts, British songbird Lily Allen, supermodel Veronica Webb and star makeup artist Charlotte Tilbury.
About the Lancome and St. Jude partnership
Through scientific and consumer research, Lancome continues to innovate through new concepts in beauty and knows that a woman's beauty goes beyond appearances. As Lancome's national charity partner since 2010, St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children. Through its focus on research, St. Jude has raised the overall survival rates for childhood cancers from 20 percent in 1962 when the hospital opened to 80 percent today. Lancome respects St. Jude's passion for research and their focus on finding cures, saving children and making a difference for families. This is why they believe so strongly in the beauty of giving. For more information, go to .
Genes Day: Celebrating the Beauty of Scientific Research
The suggested retail prices for Genifique Youth Activating Concentrate are $58 for 0.67 ounce; $78 for 1 ounce; $98 for 1.7 ounces; $125 for 2.5 ounces. Those new to Genifique are welcome to stop by the counter during the month of October for a deluxe seven-day sample of the product. On Genes Day, October 21st, a $7 donation will be made to St. Jude Children's Research Hospital for every concentrate sold at a Lancome counter in the United States or at
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SOURCE Lancome

Thursday, September 29, 2011

Yoplait(R) Original Launches "Yoplait Loves New York Women" Campaign with Quintessential Style Icon and Fashion Designer Betsey Johnson

Yoplait Aims to Give Away 50,000 Free Cups of Yogurt to Salute to the Style and Substance of New York Women

MINNEAPOLIS, Sep 29, 2011 (BUSINESS WIRE) -- Yoplait loves New York women, and today announces a new campaign aimed at celebrating the inherent style and substance of New York. Throughout the campaign this fall, Yoplait(R) Original yogurt will be woven into the unique culture of New York by partnering with fashion designer and icon, Betsey Johnson. Through its involvement in Betsey Johnson's breast cancer awareness kickoff event on October 1 and the launch of sampling efforts throughout the city, Yoplait will celebrate and reward New York women by giving out an estimated 50,000 free cups of Yoplait Original yogurt, and reveal that with 25 fabulous flavors and 50 percent Daily Value of calcium and vitamin D in every cup, Yoplait Original is truly where style meets substance.

"I am so excited to team up with Yoplait to celebrate the undeniable style of New York women," said Johnson. "They are my girlfriends that inspire my work each day, so I'm thrilled to be a part of a campaign that acknowledges and rewards the extraordinary ladies of NYC."

Yoplait Original recently took part in the Fashion's Night Out celebration at Betsey Johnson's SoHo boutique. Next up, Yoplait will be back to kick-off Breast Cancer Awareness Month with Betsey Johnson at her in-store event on October 1st. Commitment to women's health and the breast cancer cause is an integral part of Yoplait's DNA: during the past 13 years, Yoplait has donated more than $30 million to the breast cancer cause through Save Lids to Save Lives(R) and related donation initiatives. This year Yoplait will donate ten cents to Susan G. Komen for the Cure(R) for each pink lid redeemed online at and via mail by December 31, 2011, up to $2 million.

Yoplait Original has also recruited New York fashion students to serve as Yoplait New York "Style and Substance Samplers." On the morning of October 4, these young women will seek out New Yorkers who they feel embody style and substance and reward them with a cup of Yoplait Original yogurt. Yoplait Samplers can also be found from 7am-10am, and 4pm-7pm in the following locations:

-- October 4: Broadway at Fulton St., W. Houston St., W. Broadway at Broome St.

-- October 5: Columbus Circle, Penn Station, Grand Central Terminal

-- October 11: Grand Central Terminal, Union Square East at 4th Ave., Greeley Square

-- October 12: Lexington Ave/59 St., Lexington Ave/53 St., Penn Station

"At Yoplait, we realize that a New York woman is a special kind of woman. She embodies strength and style in all that she does," said Seth Pederson, integrated marketing communications manager at General Mills. "With this campaign we salute New York women and hope to make their lives just a bit easier with a cup of Yoplait Original, an easy and delicious way to get the 50 percent of the calcium and vitamin D they need each day."

About Yoplait OSY

All of Yoplait Original's 25 flavors have the same great taste expected from Yoplait, now with more calcium and vitamin D. Yoplait Original now has 50% Daily Value of both calcium and vitamin D in every cup. Calcium is the key component of both bones and teeth, helping to form and maintain their strong structure and Vitamin D is a nutrient that the body needs to absorb calcium. For more information on Yoplait Original, visit and . Also join Yoplait on Foursquare by visiting .

About General Mills

One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company's $1.2 billion proportionate share of joint venture net sales.

About Betsey Johnson

New York designer Betsey Johnson started her label in 1978. Her commitment to remain true to her one-of-a-kind vision has afforded continued success in the clothing fashion industry for 30 years. Starting in 2004, the Betsey Johnson label expanded as a lifestyle brand with the introduction of intimates, handbags and leather goods, footwear, watches, jewelry, eyewear, swimwear, legwear, outerwear and a fragrance. Today there are over sixty-five Betsey Johnson stores worldwide as well as an established wholesale business in international markets. For store locations or product information, please visit .

SOURCE: General Mills

Brookside Foods "Giving Back with Chocolate" Charity Tour Launches in NYC

Company's Coast to Coast Tour Recognizes, Rewards Individuals and Organizations Who Give Back to Communities

NEW YORK, Sept. 28, 2011 /PRNewswire via COMTEX/ -- Brookside Foods ( ), a unique chocolate company, today launched the "Giving Back with Chocolate" U.S. coast-to-coast tour. From October 1 through November 6, Brookside's team of traveling Super Agents will recognize and reward unsung, hard-working volunteers and organizations that serve others by giving them the gift of chocolate...and much, much more. Throughout the tour, Brookside Super Agents will also surprise consumers who volunteer their time with random acts of kindness - be it picking up their tab for groceries or gas, or stopping by a deserving local charity to make a donation. The tour begins in New York City on Saturday, October 1, 2011 and makes its way across the country with stops in Philadelphia, Washington D.C., Baltimore, San Diego and Los Angeles, as well as additional stops in markets along the way.
"With our 'Giving Back with Chocolate' tour, we are truly on a mission to create a nationwide movement, bestowing rewards to those who deserve it the most, whether it is helping out in their community at large or donating time to a charity," said Deborah Shork, Director of Marketing, Brookside Foods, Ltd. "A key part of America's ethos is the dedication to philanthropic causes, and Brookside wants to take a moment and really treat those individuals."

Throughout the journey, Brookside will be offering samples of their Dark Chocolate Super Fruits product line - real fruit juice pieces dipped in pure dark chocolate, a natural source of flavanol antioxidants. Included will be Dark Chocolate Acai with Blueberry, Dark Chocolate Pomegranate, and new Dark Chocolate Goji with Raspberry.

Beginning October 1st, consumers can go to and enter the "Giving Back with Chocolate" sweepstakes for the chance to win $15,000 to be donated to the charity of their choice, or to keep as a reward for themselves. They can also share the gift of chocolate with others through the "Giving Back with Chocolate" Facebook application and spark conversation about charity with other consumers who give back through the microsite.

About Brookside Foods

Brookside Foods is a unique chocolate company dedicated to bringing enjoyment to peoples' lives through their mouth-watering combinations of Super Fruits or wholesome nuts drenched in pure milk or dark'll love them at first bite and every bite after. For more information about Brookside, the "Giving Back with Chocolate" tour, or for the sweepstakes rules, please visit .

Wednesday, September 28, 2011

Facebook Reportedly Giving Small Business $10M in Free Ads

Facebook and Google to continue competition for small business ad dollars
As businesses anxiously await the launch of business profiles on Google+, Facebook is reminding small businesses of the power of its social media dominance (it’s up to 800 million users now).
The Wall Street Journal is reporting that Facebook has teamed up with the U.S. Chamber of Commerce and National Federation of Independent Business to launch a program that includes giving away $10 million in advertising credits to small businesses. The publication reports:
The new program will officially kick off next month with a cross-country road show in coordination with state and local chambers of commerce and regional NFIB offices. At locations still to be determined, Facebook officials and members of the two business groups will meet with local businesses to discuss best practices for marketing to customers through Facebook.
Then in January, Facebook will begin giving away $50 per business in free advertising credits to as many as 200,000 small businesses. Such companies will be able to redeem the discount on a first-come, first-served basis when purchasing ads on the social-networking site, which can be targeted to specific users as a business sees fit.
“When you look at small businesses, there are probably fourteen to fifteen million active small businesses in the country, and we think over nine million of those are using Facebook to connect directly to consumers,” she said.
“One thing that makes Facebook easier for small businesses to use, is we’re not asking them to use a new product,” she added. “Most people who are attached to the web actually have a Facebook profile, and if you look at a page, which is what they tend to use to market their small business, it works pretty much the same way. So if you’re on Facebook and you’re posting something to your friends….they might post, ‘hey, we’re having a sale today.’”
Google, on the other hand, is asking people to use a new product. Recent estimates indicate that Google+ is up to around 43.4 million users so far. Last week, they announced a bunch of new features and opened it up to the public (as opposed to invite-only).
Google+ has a long, long way to go to achieve Facebook-like user numbers, but the fact that it’s tied (and will be tied even more) to other Google products businesses are already using is a key factor

Thursday, September 15, 2011

Widow of New York officer killed on 9-11 gives badge to Mansfield officers

Ten years ago, a group of Mansfield police officers and firefighters drove to New York in the wake of 9-11.
Their assignment: Help out however possible and deliver donations from the people of Mansfield.
For two of those police officers, that trip was the start of a remarkable, unexpected journey, culminating last week with the wife of a fallen New York City police officer giving the men a humbling gift: one of her husband's badges.
Cmdr. Kyle Lanier and officer Thad Penkala were among four officers who went to New York.
"We were sent there to work and donate money," Lanier said.
In a city reeling from an unprecedented assault and still recovering the bodies of victims, the officers mostly helped man security posts around the five boroughs.
They were also ordered by their superiors to donate $10,000 that had been raised from the community in a matter of days.
"They had kids throwing in their lunch money into this jug," Penkala said.
After a shift one day, the officers found themselves at a police precinct where a shrine had been put up for Sgt. Tim Roy of Massapequa Park, who had a wife and three kids.
Roy, they soon learned, had been on his way to traffic court when he heard about the attack. He was reportedly last seen helping a burn victim from one of the buildings.
The officers from Mansfield donated to the New York City Police Foundation, which assists departments with equipment and other needs. In the memo section of the check, they wrote that the donation was in Roy's memory.
Fateful journey
A decade later, Lanier and Penkala traveled back to Manhattan for the anniversary. They learned that the memorial at ground zero that day was reserved largely for families of victims, so they spent the morning meeting with other police officers and walking around downtown.
After taking some photos of a special memorial for fallen firefighters on the wall of a firehouse, Lanier saw a young boy standing nearby. He was dressed like a New York City police officer, lacking only a gun.
Lanier noticed the name on the badge: "Roy."
Lanier asked the boy whether his dad's name was Tim.
The boy said it was.
Lanier couldn't resist telling him the story of the donation from Mansfield.
A friend of the Roy family standing nearby overheard the conversation and asked Lanier, by then joined by Penkala, to start from the beginning. Pretty soon, Roy's wife, Stacy, and daughters were there.
Then members of New York's finest who happened to be nearby stepped closer. Lanier and Penkala were now retelling the story to a small crowd.
As they heard about the donation and why Lanier and Penkala wrote in Tim Roy's name on the check, relatives and friends cried.
'You guys are family'
Soon, that friend of the Roy family asked whether they had seen the new memorial. Lanier and Penkala said they hadn't because they weren't family to any of the victims.
"Well, you guys are family. Come on," the friend told them, Lanier said.
The new collection of mourners made the emotional walk to the memorial, all of them connected to Tim Roy -- by blood, friendship or the gift made in admiration of Roy's courage.
They walked along the enormous reflecting pools and the thousands of names displayed around the edges. They stopped and saw where Roy's name was carved in bronze.
While Lanier and Penkala were taking it all in, Stacy Roy told them she had hoped to come to downtown Manhattan that day and give her husband's badge to someone special. Lanier was told the badge was one of just a handful.
One had been buried with Tim Roy. Another was on his 13-year-old son's chest that day.
She handed the badge to Lanier.
"I stood there, and I couldn't say a word. I didn't know what to say," Lanier said.
He and Penkala accepted the gift, profoundly moved and aware that they had forged a lifelong bond with the family.
'It belongs to everyone'
Back in Mansfield, the two are working to find a way to display the badge and Roy's story in a place accessible to the public.
"The badge, the way I see it, doesn't belong to Kyle and myself," Penkala said.
"It belongs to everyone, especially the kids that threw their lunch money in a jug and didn't know where the money was going and didn't care. They just wanted to help."

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